lnformants in Organizational Marketing Research: Why Use Multiple lnformants and How to Aggregate Responses

“Informants in Organizational Marketing Research: How many, Who, and How to Aggregate Opinions?”

Organizational research frequently involves seeking judgmental data from multiple, potential informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best to aggregate responses when disagreement exists between respondents. Using data from a laboratory study involving the MARKSTRAT simu...

Informants in Organizational Marketing Research: How Many, Who, and How to Aggegrate Responses? Gerrit H. Van Bruggen, Gary L. Lilien, Manish Kacker Erasmus Research Institute of Management Report Series Research in Management Bibliographic Data and Classifications

Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best to aggregate responses when disagreement exists between those responses. Using both recall and forecasting data from a laboratory study involvi...

The Time Has Come: Bayesian Methods for Data Analysis in the Organizational Sciences

The use of Bayesian methods for data analysis is creating a revolution in fields ranging from genetics to marketing. Yet, results of our literature review, including more than 10,000 articles published in 15 journals from January 2001 and December 2010, indicate that Bayesian approaches are essentially absent from the organizational sciences. Our article introduces organizational science resear...

Compassion Is a Necessity and an Individual and Collective Responsibility; Comment on “Why and How Is Compassion Necessary to Provide Good Quality Healthcare?”

Compassion is a complex process that is innate, determined in part by individual traits, and modulated by a myriad of conscious and unconscious factors, immediate context, social structures and expectations, and organizational “culture.” Compassion is an ethical foundation of healthcare and a widely shared value; it is not an optional luxury in the healing process. While the interrelations betw...

The Why, Who, What, How, and When of Patient Engagement in Healthcare Organizations: A Response to Recent Commentaries